Buoyed by a rising demand, German luxury carmaker Audi aims to increase its market share in India to 25 per cent from the present 20 per cent by this calendar year-end.

“We aim to have a market share of 25 per cent in India by this year-end on the back of an increasing demand for luxury cars,” Audi India Director Michael Perschke told PTI here today.

“We are the fastest-growing premium brand in the Indian market with a growth of 71 per cent. We are number three in the premium car market. Our ambition is to step up to a higher position in India,” he said.

Audi aims to sell 2,700 units in the country by this year-end as against 1,658 in 2009. “We are exceeding our annual target of 2,300 units and we aim to sell 2,700 units in India by December 2010,” Perschke said.

The company plans to invest euro 30 million in building a production capacity by 2015 and intends to have an output capacity of 6,000 units per annum in one shift.

“We are investing euro 30 million to meet the market demand in India. We aim to have a capacity of 6,000 units per annum by 2015 in one shift,” he said.

Audi today reported a 14 per cent jump in its sales in June at 233 cars compared to 204 units in the same month last year.

The company clocked a 71 per cent growth at 1,400 units during January-June 2010, the highest ever half yearly sale for Audi in India.

“Our half-yearly sales performance this year is in line with our expectations and has set a new mark for us in India,” Audi India Head Michael Perschke said in a statement here today.

“This performance can be attributed to the positive response that Audi has received from its customers, who truly appreciate our luxurious and dynamic design and progressive cutting—edge technology, inspired by our brand DNA,” he said.

The Audi model range in India includes A4, A6, A8, Q5, Q7, TT and the super sports car Audi R8.


Audi’s March sales jump 36 per centApril 6, 2010

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