Leading motherboard maker Asus has launched a range of desktops.
Albert Tung, Managing Director, Asus (India), formally launched the new range of six high performance multimedia and gaming desktop models featuring Intel's H61 to Z68 chipsets under CM (multimedia) and CG (gaming) series. Asus India component business country head Vinay Shetty said the mid- and high-end models were priced between Rs.22,000 and Rs.85,000 without monitor and other peripherals.
The company was targeting amateurs and professional gamers with the launch of new models which, Mr. Shetty claimed, were not just entry level models, but really faster machines. One of the models, ROG Tytan, was a high-end gaming desktop with advanced options such as single button over clocking for HD (high definition) gaming experience supporting up to three displays in 3D.
To a question on the estimated market size and projected share of Asus', he said the company was “testing waters to see how deep it is. We are intending to establish the brand first and than go for numbers,” he said.
