The Aditya Birla Group has plans to start a vocational training centre (VTC) in Mavoor near Kozhikode in Kerala where it retains a substantial land holding since the shutdown in 2001 of its flagship pulp plant the Grasim Industries.
Interacting with reporters on the sidelines of an event hosted by the FICCI (Federation of Indian Chambers of Commerce and Industry) Ladies Organisation on Friday, Rajashree Birla who is on the Board of Directors of Grasim said the Rs. 100 crore project was mooted as a Corporate Social Responsibility (CSR) initiative and aimed to impart multiple skills in areas such as hospitality, computer operations, carpentry and electrician works.
“We have submitted the plans to the government and are awaiting a response,” Ms. Birla said of the project that would target training 10,000 candidates annually. The Birla Group still holds about 320 acres in Mavoor.
The other major CSR initiatives — for which the Aditya Birla Group for Community Initiatives and Rural Development has earmarked Rs. 150 crore this year — include establishing a cancer care centre in its hospital in Chinchwad, Pune, launching telemedicine services at the Shree G.D. Birla Memorial Hospital in Ujjain, building homes for the poor and even teaching Tanjore painting to women in Cuddalore.
Earlier, in her address on “Corporate Social Responsibility,” Ms. Rajashree Birla, who spearheads community and rural initiatives, said as a partner with the NGO Habitat for Humanity the CSR division aimed to cross the 1 lakh houses mark by 2015.
Urging corporates to embed CSR in their DNA, Ms. Rajashree Birla felt that when a “company pushes its energies and helps resolve social issues..., it indirectly stimulates its own business development.”