TI Cycles of India has announced the launch of the 2012 range of “Montra” bicycles, its performance bicycle brand. The new range of Montra bikes has five variants - Montra Techno, MontraCountry, Montra Rock, Montra JazzA and Montra Blues.
Since March 2011 when Montra was launched, the brand has had many firsts. “Montra” was the first to give India its first indigenously-designed and manufactured carbon frame bike. In early 2012, Montra was the first to launch India’s first titanium bike, Country. Then in mid 2012, the new range of MTB, Hybrid and Road bikes was showcased to over 1100 dealers from across India. According to Rajesh Mani, General Manager (Marketing), TI Cycles of India, the new range of “Montra” has alloy frames and also titanium and carbon frames.
The new range is being manufactured at the aluminum bicycle facility in Ambattur, with an investmentof Rs. 6 crore. Production is currently being ramped up to reach full utilisation, says a release. “Montra” would capture close to 15 per cent of the performance bikes market in its second year of operation, a release quoted Mr. Mani as saying.