A combination of factors, led by better roads, is making more and more customers in urban India turn to scooters that deliver greater power.
The “expectations of power is very high,” a senior executive of Mahindra & Mahindra said, adding that in the process the 100-cc and 110-cc vehicles have become under-powered.
In scooters, which serve as a vehicle for the entire household, “power segment is coming up,” he said.
It is this trend that has made Mahindra Two Wheelers, a part of the $15.4 billion Mahindra group, unveil Rodeo RZ, 125-cc scooter, which, apart from enhanced features, “offers best-in-class pick-up coupled with great mileage (59.38 km/litre as per ARAI certification).”
The company’s Duro DZ and Flyte scooters also belong to the 125-cc category.
“125-cc is what we are committed to,” according to Viren Popli, Senior Vice-President (Strategy and Market Development), Two-Wheeler Sector, Mahindra & Mahindra. He was speaking to reporters at the launch of Rodeo RZ here on Wednesday.
The latest addition to the Mahindra scooter portfolio was targeted at young urban couple and youth. Fitted with Z-series engine, the scooter, a press release said, has advanced telescopic suspension and high ground clearance.
The features offered on the digital dashboard include tripmeter, acceleration timer, over-speed alarm, clock and side stand buzzer. Mobile phone/MP3 charger is also available. To queries, he said the company would be launching three motorcycles this year.
Enough capacity was available to bring out new models from the factory in Pithampur, near Indore. In terms of market share, Mahindra Two Wheelers was looking to increase it from 8 per cent to 10 per cent.