Mahindra & Mahindra, which launched its next generation pick up ‘Genio’ in the Kerala market today said it is expecting to sell about 2000 vehicles per month pan-India.

At present the company’s production capacity across the country is 2,000 units per month which can be increased, Vijay Nakra, Vice President-Sales, Automotive Division, told reporters here.

In Kerala, the company has a ‘strong market’, he said.

The 1.25 tonne pick up has been developed to cater to the small and medium businesses transportation needs and is expected to change the face of the pick up industry in India.

The BS3 variant is priced at Rs five lakh.

The second product to roll out of Mahindra’s state-of-the-art Chakan plant near Pune, the Genio’s build and finish quality is unseen among commercial vehicles in India, he claimed.

The pick up industry in India is more than 6,500 vehicles per month and growing. With the majority market Mahindra commands, the aim is to offer superior products thereby driving the industry growth, he said.

Mahindra & Mahindra, part of the USD 7.1 billion Mahindra Group, is the only Indian company among the top tractor brands in the world. It is today a full range player with presence in almost every segment of the automobile industry from two wheelers to UVs, SUVs and CVx.