Bharti Airtel’s DTH service, airtel digital TV on Tuesday said it will offer its subscribers the option to pick and choose channels they wish to watch.

“The initiative will empower the Airtel digital TV customers to create their own channel packages, with cost of individual channels starting from Rs. 3 onwards,” the company said in a statement.

It, however, added if a customer opts for the a la carte option, there would be a minimum charge of Rs. 150 plus service tax or actuals whichever is higher.

“The early introduction of our a la carte offerings enhances choice and convenience for our customers who can now either go in for a la carte or choose from our wide range of monthly base packs, or have a mix of other channel packs on a base pack,” Bharti Airtel Director and CEO (DTH Services) Ajai Puri said.

The company said it has announced the a la carte pricing of all the 198 linear channels available on its platform, effective January 1, 2011.

Currently, rival TataSky offers the a la carte option.

Airtel digital TV has over 4.9 million customers and is one of the leading national level DTH service in the country.

It launched its services in October 2008.

More In: Companies | Business