Telecom major Bharti Airtel on Monday launched ‘Airtel Talkies’, for offering exclusive content from upcoming movie releases to its subscribers.
The service brings original movie content, dialogues, storyline and song clips before the release of the movie, Airtel said in a statement.
Airtel users can subscribe to Airtel Talkies at Rs 30 per month for four movies with 30 days validity, or Rs 10 per week for one movie with seven days validity, it added.
The format of cinema on Airtel Talkies comprises a 15-minute narrative, where songs and dialogues are connected together by a ‘Sutradhar’ to provide a complete experience of the movie.
Airtel Talkies would offer both upcoming releases and all-time classic movies in five languages — Hindi, Tamil, Telugu, Kannada and Malayalam.
“Bharti Airtel is committed towards enhancing the level and experience of customer engagement through their mobile phones. We are confident that Airtel Talkies, our latest initiative, will delight our customers and value-add to their experience with Airtel,” Bharti Airtel CEO (Mobile Services — Delhi and NCR) Shashi Arora said.