Telecom major Bharti Airtel on Sunday gave social networking a voice with the launch of its voice-blogging service, allowing millions of subscribers to share recorded voice updates with their friends and family members.

The ‘Airtel Blog’, which was officially unveiled Sunday, had already roped in two million users in the first three months of its soft launch and is currently the world’s fastest growing voice-oriented social networking service, Bharti Airtel said in a statement.

Through the service, Airtel mobile users can share recorded voice updates with their friends, family, or fans, adding a voice to social networking, it added.

“Perhaps one of the fastest growing Value-Added Services in our stable in recent times, Airtel Blog is taking the concept of micro-blogging to an entirely new level,” Bharti Airtel President (Mobile Services) Atul Bindal said.

Airtel said celebrities like Amitabh Bachchan, Arshad Warsi, Lara Dutta, Neetu Chandra, V.J. Ranvijay and Sonu Nigam are using their Airtel Blog to share voice updates with their fans, who receive SMS updates of the posts.

Airtel said standard airtime charges would be applied for the service.

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