BIG Cinemas, a division of Reliance MediaWorks Ltd. and a member of Reliance ADA Group, on Monday strengthened its global footprint with the reopening of ImaginAsian Theater as BIG Cinemas Manhattan in Midtown East, New York.

BIG Cinemas Manhattan strives to bring the best of movie going experience and customer service to its patrons.

After undergoing major renovations over the past months, including aesthetic, audio and visual enhancements, the theatre now features brand new and comfortable recliner seating, remodelled restrooms, expanded lobby with an updated concession stand, LCD screens and box office, as well as BARCO 2k digital projection in the auditorium, according to a company release.

Special shows

The theatre will host several premier and special shows in keeping with its aim to provide a distinguished programming plan to its patrons.

New York has a large and affluent Asian Indian population with over 300,000 Indians having a strong affinity towards Indian movies and BIG Cinemas Manhattan will now provide a destination for a luxurious cinematic experience, the release adds.

Commenting on the occasion, Mr. Anil Arjun, CEO of Reliance MediaWorks that operates the BIG Cinemas brand of cinema chain world-wide, said, “New York with its fast-growing and prosperous population of Indians, is the epicentre of growth for us and we see considerable opportunity here in the exhibition infrastructure space starting with the redevelopment of BIG Cinemas Manhattan. The theatre has undergone some remarkable changes and we are proud to present it as such a distinguished movie destination with best of amenities, services and film programming.”

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