Auto firms step on accelerator in November

Robust demand in rural markets and good response to new models boost companies’ sales

December 01, 2017 09:33 pm | Updated 09:35 pm IST - New Delhi

Fast track: Marut’s domestic sales rose 15%, driven mainly by
the compact segment comprising Swift , Dzire and Baleno .

Fast track: Marut’s domestic sales rose 15%, driven mainly by the compact segment comprising Swift , Dzire and Baleno .

Auto majors, including Maruti Suzuki, Hyudai, Mahindra and Toyota, posted healthy double digit sales growth last month, overcoming post-festive season lean phase. Various factors, including robust demand in rural markets and good response to new models, helped in driving the sales, the companies said.

The country’s largest carmaker Maruti Suzuki India (MSI) said its domestic sales were at 1,45,300 units, up 15% from 1,26,325 in November last year.

The sales were mainly driven by compact segment, comprising Swift, Dzire and Baleno, which jumped by 32.4% to 65,447 units last month. Utility vehicle sales, including Gypsy, Grand Vitara, Ertiga, S-Cross and compact SUV Vitara Brezza, increased by 34% to 23,072 units in November from 17,215 in the same month of 2016, the company added.

However, mini segment cars, including Alto and WagonR, witnessed a 1.8% decline to 38,204 units.

Rival, Hyundai Motor India Ltd (HMIL) reported a 10% increase in domestic sales at 44,008 units in November.

HMIL director (sales and marketing) Rakesh Srivastava said growth during the last month has been achieved due to the strong performance of next gen Verna Gen Verna along with Grand i10, Elite i20 and Creta.

Mahindra & Mahindra reported sales growth of 21% at 36,039 units last month in the domestic market.

Sales of passenger vehicles, including Scorpio, XUV500, Xylo, Bolero and Verito, increased 21% to 16,030 units compared with 13,198 units in the same month last year.

Ford posted sales increase of 13.1% at 7,777 units in the domestic market, driven mainly by recently-introduced new edition of compact SUV Ford EcoSport.

Similarly, Toyota Kirloskar Motor also reported a 13% rise in domestic sales at 12,734 units in November. It had sold a total of 11,309 units in the same month of last year.

Two-wheelers

In two-wheeler segment, Bajaj Auto reported 21% increase in total sales in November at 3,26,458 units against 2,69,948 units in the same month last year.

Royal Enfield said its domestic sales were at 67,776 units in November as against 55,843 units in the year-ago month, up 21%. Suzuki Motorcycle India reported domestic sales at 42,722 units in November as against 30,830 units in the same month last year, a growth of 38.6%.

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