Telecom equipment maker ZTE on Thursday appointed Xu Dejun as the CEO for its India operations and said it would be launching new products with an aim to increase smartphone revenues from the country by 30 per cent.

The Hong Kong Stock Exchange listed company said its 2012 India sales stood at USD 700 million.

Mr. Xu replaces Cui Liangjun, who has been relocated to company's headquarters in Shenzhen, China.

“India is an important market for us. In 2013, we have renewed our focus on key customers, our service business and terminals,” Mr. Xu said.

Before moving to India in 2005, Mr. Xu was working for ZTE in Shenzhen since 2001. He has worked as ZTE Africa’s head of international projects, as ZTE India’s head of technical sales and as the senior vice president of ZTE India’s Engineering Service Center. “Our enterprise business is expanding at a phenomenal rate and we have focused partner initiatives in place to build more synergy there. In addition, we’re working on various projects for education, hospitality and smart cities,” he added.

In 2013, the company will launch a range of products, including 3G data cards and smartphones, in India, to increase smartphone revenues by 30 per cent, ZTE said.

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