WWF India in partnership with Tata Housing Development Company today announced the launch of a project for conservation of endangered ‘snow leopards' species in the country.

As a part of the project 'Save Our Snow Leopards' (SOS), the two organisations unveiled an online crowd funding campaign for species conservation in India, aiming to raise at least Rs 15 lakh.

“Through SOS campaign, WWF-India along with Tata Housing will build awareness about the conservation issues facing the snow leopard and aim to raise at least Rs 15,00,000 through the crowd funding platform,” Tata Housing said.

Additionally, Tata Housing CEO and Managing Director Brotin Banerjee said the company would donate Rs 15 lakh per year in the project,

The funds raised will be utilised to scale up WWF’s snow leopard conservation projects such as setting upcamera traps to study the exact status and distribution of snow leopards in range states and support the construction of predator-proof livestock pens for local communities in snow leopard habitats that will help in managing snow leopard-human conflict.

The snow leopard population in India is estimated to be 400-700, while their worldwide number is around 7,000. In India they are in Jammu and Kashmir, Himachal Pradesh, Uttarakhand, Sikkim and Arunachal Pradesh.

International Union for Conservation of Nature (IUCN), the world's oldest and largest global environmental organization, has listed snow leopards as 'endangered' species.