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Updated: July 1, 2014 19:51 IST

Wal-Mart India launches B2B e-commerce platform

Yuthika Bhargava
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A file picture of Wal-Mart India President Krish Iyer. Photo: Kamal Narang.
Business Line
A file picture of Wal-Mart India President Krish Iyer. Photo: Kamal Narang.

Wal-Mart India, the wholly owned subsidiary of Wal-Mart Stores Inc., on Tuesday launched its online platform for members of Best Price Modern Wholesale stores in Hyderabad and Lucknow.

As a virtual store, the e-commerce platform provides a similar assortment of products, as well as special items to its members.

“This initiative is aimed at enhancing our members’ shopping experience by integrating physical and digital store presence… It represents an additional channel for us to serve our members better and help them save money as it comes with the added convenience of ordering online, door-step delivery within 24 hours and several payment solutions,” Krish Iyer, President and CEO, Wal-Mart India, said.

Prior to the launch, workshops with members were organized by Wal-Mart India team in the two cities (Hyderabad and Lucknow) to generate awareness on this initiative and also to create better understanding about the website navigation, benefits and registration processes.

The company clarified that since Wal-Mart India’s cash & carry business is a B2B format, only registered members of the Best Price Modern Wholesale stores in these respective cities will be eligible to transact online.

Wal-Mart India owns and operates 20 Best Price Modern Wholesale stores in 9 States across India. The first store opened in Amritsar in May 2009.

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