Voltas unveils all-weather airconditioner range

To increase its foothold in smaller cities and towns to achieve growth targets

April 05, 2013 12:58 am | Updated 12:58 am IST - NEW DELHI:

Pradeep Bakshi

Pradeep Bakshi

Voltas expects to sell 10 lakh airconditioning units in the current fiscal with an aim to maintain its revenue growth of 20 per cent in a sluggish market environment.

“For the last 1-2 years, the industry has not been doing very well. But, Voltas has seen a 20 per cent growth in turnover. We are targeting similar growth this fiscal as well,” Voltas Unitary Products Business Group (UPBG) Chief Operating Officer Pradeep Bakshi told reporters here. The company’s UPBG vertical posted a turnover of Rs.1,560 crore in 2011-12.

While the company sold about nine lakh air-conditioning (AC) units in the last fiscal, it is expecting to market around 10 lakh units in the current fiscal even as the “upmarket sentiment does not seem very upbeat”.

Meanwhile, the company on Thursday introduced a new range of ‘all-weather’ ACs, and is looking to increase its foothold in smaller cities and towns to achieve growth targets. “We are looking to penetrate more into Tier-II and Tier-III towns and will be investing about Rs.60 crore on marketing the product and making it available in these areas,” he said.

Voltas would look to maintain current prices, despite commodity prices going up.

The company sells items such as ACs, water dispensers and commercial refrigeration products under its UBHG business.

0 / 0
Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in

Comments

Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.