Telecom services provider Uninor, on Thursday, said it had appointed Yogesh Malik as the firm’s new Chief Executive Officer (CEO) with immediate effect.

Sigve Brekke, who was serving as the Managing Director of the company, will step down, but will continue to be responsible for all of Telenor affairs in India as the Head of Telenor Group’s Asian operations, the company said in a statement.

Uninor is the Indian arm of Norwegian telecom major Telenor.

Yogesh Malik joined Uninor in 2011 as the Chief Operating Officer. “He has played an instrumental role in establishing Uninor as the most affordable mobile operator. His focus on operational efficiency and innovations that benefit the mass market has contributed to making Uninor India’s fastest growing service provider,” Brekke said.

On his stepping down as the company’s MD, Mr. Brekke said, “Taking responsibility for our Indian operations was always meant to be temporary, but with all the challenges that we faced, my period in India became longer than intended.”

“It is now time for me to strengthen my focus on further development of Telenor Group’s Asian portfolio. Asia represents a strong growth potential, and I believe Telenor is well positioned to capture more than its fair share of this growth,” he added.

Telenor Group will also be represented in India through its country office. This office will be responsible for Telenor Group’s external and strategic affairs in India, and continues to be headed by its Chief Representative in India Rajiv Bawa, the statement said.

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