UM Lohia Two Wheelers plans to roll-out a new cruiser bike every quarter in India. The joint venture between US-based UM Motorcycles and Indian electric two wheeler firm Lohia Auto Industries is drawing up big plans to establish its presence in the cruiser category of mid-size super bike market (250cc-650cc) in the country.
“We intend to launch a new super bike every three months. We hope to launch the first product by the end of this calendar year and the first product will come with two variants,” Ayush Lohia, Chief Executive Officer of Lohia Industries told The Hindu.
“The proto types for the new bikes are ready and we will shortly commence road tests here in India, he said adding, “those UM brand of bikes have been redesigned for Indian road conditions and buyer tastes.”
InvestmentThe equal JV, which was formed in September 2014, will manufacture its super bikes at the Kashipur (Uttarakhand) manufacturing unit of Lohia Auto.
An investment of Rs.100-120 crore is being made by the JV for initial business expansion.
Mr. Lohia said the JV would target only the cruiser segment and would come out with models in the category 250cc and 500 cc. “There is a strong opportunity for a player like us in this segment. Also, we see a strong momentum in this category,” he added.
The company has also commenced talks to establish its dealer network and looking at all major cities to put up its dealer outlets. It is planning to have about 50 dealerships during the launch of the bikes.
While Royal Enfield is leading brand in the mid-size segment of super bike market in the country, many other players have also taken a plunge into this segment.
