Unlike in the mass car market, the economic slowdown failed to impact the show in the luxury car market. Marques such as Mercedes-Benz and Audi have witnessed double-digit growth in 2014-15.
German car brand Audi has ended the fiscal with total volumes of 11,292 units, a growth of 11.51 per cent against 10,126 units in the previous fiscal.
“We are now looking forward to an exciting 2015 with 10 new models, including Audi TT and new Audi Q3 coming up.” said Audi India Head Joe King.
Its rival Mercedes-Benz, which is now the fastest growing luxury car brand in India, has ended the fiscal with total sales of 11,213 units against 9,548 units in 2013-14, a growth of 17.5 per cent.
BMW shares only annual numbers, and it reported total volumes of 6,812 units (7,327) that included 6,409 units of BMW brand and 403 units of Mini brand, in 2014.
Jaguar Land Rover (JLR), British premium brands owned by Tata Motors, saw a marginal dip in total sales at 2,797 units against 2,810 units in 2013-14. The company has now emerged as the fourth largest player in the India luxury car market after three German brands — Mercedes, Audi and BMW.
Also, Volvo Cars sold 1,200 units (943 units) in 2014 and aims to end this calendar year with total sales of about 2,000 units.
