Toshiba, on Tuesday, announced a range of new devices for the domestic market, including 2-in-1s (tablet-cum-notebooks) and workstations — a first for the company.
The Japanese firm, which is targeting to be among the top three PC players in the segment by the end of this fiscal, has also launched the world’s first ultra HD 4K laptop.
“The Indian market has immense potential. The PC penetration is the country is quite low at about 4 per cent so we see a lot of opportunity here. With these products, we want to stimulate the market and increase our market share. We aim to be among the top three players by March, 2015, which should take our share into double digits,” Toshiba Country Head India (DS Division) Sanjay Warke said.
He added that the company had now a market share of 6-7 per cent.
The series launched include the Satellite S series and L series, Portege Z30 and Tecra Z40, hybrid and professional workstation.
The Satellite P50, which, Toshiba claims, is the world’s first Ultra HD 4K laptop, has a 15.6-inch touchscreen display, high-quality stereo speakers by Harman Kardon, fourth generation Intel Core H series processors, gaming-class AMD Radeon R9 M265X graphics, and is priced at Rs.86,000. Other notebooks, include Satellite S40 (Rs.50,790) and Satellite L range (priced between Rs.25,785 and Rs.51,340).
The detachable 2-in-1 laptop — Portege Z10t-A and Satellite L30W will be available from next month at Rs.53,520.
The company already sells tablets as separate product in the international market, and is ‘considering’ introduction of these in India as well.
Toshiba will also be expanding its retail presence by adding 25 new stores through the franchise route this year, taking the total number of stores to 100.