Textile and apparel retailer Arvind announced that its in-house start-up venture, Arvind Internet Ltd., will set up an e-commerce site, which will sell customised apparel under the brand Creyate.
Kulin Lalbhai, Executive Director, Arvind, said that the company saw e-commerce as a key growth driver. The company aims at garnering revenues of over Rs.1,000 crore in three years. Part of the road map for this are plans to launch stores in 15 cities across the country by the end of this year. At present, the retailer has stores in Bangalore, Delhi and Ahmedabad.
New approach“Creyate intends to offer an alternative to ready-wear as well as traditional custom clothing. In an attempt to break away from norms, labels and quick-fixes, Creyate strives to bring to you a fashion identity that is uniquely you, created by you,” explained Mr. Lalbhai. He said that it allowed you to create garments on a 3D visualisation engine. He adds: “These would then be made for you — it’s like having a very own factory at your fingertips. With more than one lakh unique products to create, this is the next generation of fashion retail.”
Mr. Lalbhai explained that customers can experience this in the digitised retail stores or design garments online on the website. This can be followed by a scheduled home visit by our ‘Style Stewards’.
Style Stewards not only take a customer’s measurements, they also give them style advice and complete wardrobe solutions.
