Tata Motors has announced its entry into Australia under a new independent distributor, Fusion Automotive, which will exclusively market and distribute the Tata Motors brand in Australia.
A statement from Tata Motors said that through Fusion Automotive, it would introduce its range of light commercial vehicles (LCVs) in the 4X2, 4X4, single and crew-cab variants, with Euro V Turbo diesel engines.
“This marks an important milestone in the continued expansion of our global footprint,’’ Karl Slym, Managing Director, Tata Motors, said in a statement.
Darren Bowler, Managing Director, Fusion Automotive Pty Ltd., Australia, said, “The vehicle range, starting with LCVs, will be competitively priced, and will offer a greater level of value than what is available in the current market. The LCV segment is now the third largest segment of the Australian new-car market, with 13 major brands in the 4X2 and 4X4 categories.’’
The statement said Fusion Automotive planned to appoint dealers across Australia and reach 13 dealers by the end of the year and further to 25 dealers over the next 12 months.