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Updated: June 10, 2014 00:52 IST

Tata Global Beverages to expand water bottles with more flavour

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Ajoy Misra, managing director, Tata Global Beverages.
The Hindu Ajoy Misra, managing director, Tata Global Beverages.

Will open tea outlets in Pakistan and Bangladesh next month

Tata Global Beverages will concentrate only on the three segments of tea, coffee and enhanced water in the next five years. For now, it will not enter into the fruit juice or coconut water segment, but plans to bring out enhanced water bottles with the flavour of apple, orange and lime, Ajoy Misra, Managing Director, Tata Global Beverages, said here on Monday.

Addressing the mediahere, he said the branded tea market was growing at two digits globally, and there was steady growth for green tea, though its level of growth was at a small phase in India.

The company, having its brands in over 40 countries, would largely open its tea outlets in Pakistan and Bangladesh next month. Though the branded tea was sold there, its share in the total market was negligible, he said, adding that the Himalayan natural mineral water would be marketed in a big way, especially in Asia. The branded water had a steady growth where it was already introduced, and the base would be widened further to enter the global market, he said. The company would open more cafes in cities on the lines of those in Mumbai and Delhi with the partnership of Starbucks Coffee Company. Though there was growth for the branded coffee sector, it was less, and for exploring the trend, it would open the cafes, Mr. Misra said. He said there was future prospects for the green tea in the country, and the pace of annual growth was increasing. The black tea was the favourite for the country, and this trend was changing, he said pointing out that in the neighbouring China, there was only the green tea sold in the market.

“It is a preferred one globally, and the country too is joining to the trend,” he said, and adding that the market for branded coffee was confined to certain countries.

After the acquisition of Tetley, it continued to remain the biggest selling tea brand in Canada and the second biggest one in the U.K. and the U.S. with a marginal annual growth rate in terms of the total market the world over. Since the introduction in the market, Tata Tea remains the largest selling brand in the country.

The world’s second largest tea company has also the branded products of Good Earth, Tata Water Plus, Tata Gluco+ and Grand Coffee and Eight O’ Clock coffee.

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