PC-maker Dell is the latest consumer electronic company to join the anti-e-commerce bandwagon.

A shiny new notice, that points out that Snapdeal is not a Dell authorised reseller, now greets customers who click on Dell India’s website.

“Snapdeal.com is not authorised to make any representation for and on behalf of Dell products. Dell may not honour any representations, benefits, entitlements made on Dell products by Snapdeal,” the warning message states.

More curiously, however, is that Dell now urges all its consumers to buy from the company’s authorised online partner—‘compuindia.com’. When contacted, a Snapdeal spokesperson pointed out that only authorised sellers listed on the platform.

“ Authorized sellers already selling offline are the ones listed on our site and are selling Dell products online through our platform,” the spokesperson said.

“Customers can be rest assured that all the products including Dell products which are available on Snapdeal.com, are genuine and eligible for warranty.”

Keywords: DellSnapdeale-commerce

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