Jasper Infotech, which owns online marketplace Snapdeal.com, on Thursday, said it had acquired Noida-based Wishpicker.com, which provides gifting concepts matched to the receiver. The purchase amount was not disclosed.
Wishpicker was started in 2013 by IIT-Delhi graduates Apurv Bansal and Prateek Rathore. It advises users on the gifts they could give based on the receiver’s age, personality and other factors.
Announcing the deal, Snapdeal.com co-founder Rohit Bansal said, “Our focus is to leverage technology to create life-changing experiences for buyers and sellers. We are investing in strengthening our technology platform.’’
Overall, this is Snapdeal’s fifth acquisition.
