Very soon, you will be able to buy the famous ‘Salem Stainless’ collection of kitchenware and utensils just by the click of a mouse.
Salem Steel Plant (SSP) has just tied up online market place Flipkart. The objective is to expand its domestic market share.
The company was, till recently, selling kitchenware and utensils in a limited way to corporates, institutional buyers and sister steel plants.
The company officials are now fine-tuning the system, and the online sale would commence soon. Initially, SSP would offer 12 products – five variants of dinner sets and casserole, travelling set and cup and saucer. These products – with a price range of Rs.600-Rs.3,750 - would be offered at a 10 per cent discount. Talking to The Hindu , a company official said: “Last year, we sold Rs.10 crore worth of 150-160 tonnes of Salem Stainless through the traditional route. To expand the market share, we conducted sales mela in six major cities and six steel plant sites during October/November 2014.
Enthused by the response, we have now decided to use e-tailer Flipkart. Later, we will expand the offerings by including kitchen equipment, furniture and other canteen accessories.”
Tirumala Tirupati Devasthanams, Tihar jail, educational institutions and Kerala Cooperative Milk Federation are the regular buyers of Salem Stainless. SSP is also planning to set up a strategic business unit for manufacturing kitchenware products. At present, these products are produced through outsourced conversion agents in Hyderabad.
SSP was also planning to widen the usage of stainless steel in areas such as water lines for municipalities and gated communities; plumbing, pipes and tubes for the high-rise buildings; water tanks; blanks for washing machines, sinks, gas stoves and garbage collection bins for municipalities, he said.
