In a move to ensure increased visibility and availability of its products, Raymond, a leading manufacturer and retailer of worsted fabrics, has launched its online store, >RaymondNext.com .
Raymond is in the fabrics business for the last eight decades, and, according to a company statement, the online store integrates all Raymond products, brands and services under a common e-commerce platform. The range of products on offer includes textiles, apparel brands, home furnishing and accessories.
The company launched individual e-commerce enabled brand websites of Raymond, ColorPlus, Park Avenue and Parx with a common shopping cart.
“E-tailing at present is a small contributor to retail, and is fast emerging as an alternate commercial channel across multiple product categories amongst a rapidly evolving netizen base in the country.” Vijay Basrur, Head, e-commerce, Raymond, said in a statement.
“According to industry estimates, e-tailing market is set to reach $32 billion by 2020, and, hence makes perfect business sense for Raymond to capture this growing demand.”
In the near future, RaymondNext.com plans to introduce additional features, including a unique concierge service from Raymond Made to Measure where customers can order customised products without visiting the store.
