The price of the vehicle is Rs.71,380 ex-showroom, Delhi

Italian auto maker Piaggio, on Thursday, launched Vespa VX, priced at Rs.71,380 (ex-showroom, Delhi).

The company, which now sells Vespa LX in the domestic market, is present here through its wholly-owned subsidiary Piaggio Vehicles.

“After the success of the first phase in Vespa launch with a single model just over a year ago, Piaggio is now moving into the second phase for the expansion of the product range,” Piaggio Vehicles (India) Chairman and Managing Director Ravi Chopra told reporters here. The company had so far sold 52,000 units of Vespa LX since its launch last year, he added.

“We hope to further strengthen the premium segment with Vespa VX,” Mr. Chopra said, adding that the company was not planning to venture into the commuter segment.

Asked if the company is planning to further expand the scooter range, he said, “There can be another product launch by the end of this year. We want to have different products for different consumer needs.”

The Vespa VX model is powered by 125 cc engine developed by Piaggio exclusively for the domestic market. It comes with various features such as front disc brakes and tubeless tyres.


For a quick rideJuly 8, 2013

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