The Indian pharma sector will soon carry its own brand in the international market with the Government planning to come out with a ‘pharma brand India' with a logo even as it seeks to step up exports to China.

P. V. Appaji, Executive Director, Pharmaceutical Exports Promotion Council (Pharmexcil), told reporters here on Monday that at present the major problem for Indian pharma sector was that it was not enjoying a brand.

He said the government was working in this direction and the logo for it was being developed. Pharmexcil would be for pharmaceutical as Nasscom is for IT.

He said around 17-20 per cent growth was expected in pharma exports this year with major emphasis on increasing them to China.

Sub-committee

The Union Government has constituted a sub-committee headed by Joint Secretary to identify ways for enhancing the exports, particularly, the generics, to China.

He said at present pharma exports to China were insignificant as Indian companies were finding registration in that country too expensive and time-consuming.

However, he said, the Chinese Government had assured the Indian authorities that they would encourage Indian generics.