Nokia, fighting to regain its lost ground, has launched its most affordable phone the Nokia 105 at a price of Rs 1249.00 to attract customers from the low income group as well as first time buyers.

Nokia 105 is a colorful introduction to the Nokia range and is the lowest priced color screen entry phone available in the Indian market, the company said.

A successor to Nokia 1280, which sold more than 100 million units in its lifetime, the Nokia 105 comes with everyday essentials for cell phone users.

“The Nokia 105 marks the end of black & white screen era in the Indian handset market. The very human and fresh fabula design of Nokia 105 makes it distinct in this price range, and utterly modern despite a traditional form factor,” Viral Oza, Director Marketing, Nokia India said in a statement.

“Our most affordable device-the Nokia 105, with some of the best category features, is the ideal handset for first time buyers to enjoy the benefits and experiences of mobility,” he added.

With a dust-and splash-proof key mat and superior battery life that can exceed one month in between charges, the Nokia 105 also serves as a back-up phone. It can be used in situations when people prefer to leave their smartphone at home, the company said.

The single SIM Nokia 105 features a 1.45-inch true color screen with a user-friendly interface. These include FM radio, up to five pre-loaded games, multiple alarm clock capabilities, a speaking clock and flashlight.

The Nokia Life service may also be available for tips on education and health, as well as entertainment topics. Nokia said the device has a Standby time of up to 35 days and talk time of up to 12.5 hours.

More In: Industry | Business