Closure is part of company’s mobile first strategy
Less than two weeks after the U.S software giant Microsoft acquired Nokia’s handset business, Nokia India has shut down the web version of its digital music store.
“This Nokia music site is no longer available. You can still enjoy Nokia Music on most Nokia phones,” the company’s India website said.
According to a note, users will no longer be able download music from Nokia Music through a web browser, the Nokia music player or Aditi. Henceforth, users will only be able to download new music through an active Nokia Music Unlimited subscription; indicating that for now, only the web version has been pulled out.
“All Nokia Music Unlimited compatible phones will come with a free period of Nokia Music Unlimited subscription, after which you may be able to renew your subscription,” the website said.
A company spokesperson, however, pointed out that the closure is part of Nokia’s mobile first strategy.
“Nokia Music remains hugely committed to provide Indian consumers with a great music service.
“We communicated the ramp down of desktop downloads in India back in 2011 as part of our mobile first strategy. We will continue to invest significantly in the success of Nokia Music in India,” the spokesperson said.
Launched in July 2009, Nokia Music store offered songs across various genres. In 2010, the company introduced the Ovi Music Unlimited service, now Nokia Music Unlimited, which allowed customers to download songs for free for one year with purchase of select devices.