Ashok Leyland, on Monday, launched its multi-purpose vehicle (MPV) Stile, priced in the range of Rs.7.49-9.29 lakh (ex-showroom Delhi).
The vehicle has been developed by Ashok Leyland-Nissan Motor Company joint venture and follows the light commercial vehicle Dost as the joint venture’s second offering in the segment. It will be produced at Nissan’s manufacturing plant at Oragadam in Tamil Nadu.
V. Sumantran, Vice-Chairman, Ashok Leyland, said, “We are extremely confident about the new product. With the launch of Stile, the second chapter of growth for Ashok Leyland’s light commercial vehicle business has begun. With Stile also in our portfolio, we are now better positioned to cater to a wider customer base and range of transportation needs.”
The third product from the joint venture in the LCV vertical, Partner, would be launched in the next calendar year, he added. The vehicle will address applications such as 7-8 seater people transport in the urban and rural areas, hotel shuttles, taxi services, ambulances, panel vans, courier services, inter-city and intra-city travel.
Stile, which comes with a diesel engine, will be sold through 130 outlets across the country.
“We are looking to enter East India by November this year. Between November and March, we plan to have 200 outlets across the country, which will also include expanding the network in smaller cities,” Ashok Leyland ED, LCV and Defence, Nitin Seth said.
