Bengaluru-based ready-to-eat packaged food maker MTR Foods Pvt. Ltd., is focussing on Southern states to strengthen its market share and business volume.
MTR Foods, which makes spices and masalas, breakfast, desserts, beverages and ready-to-eat foods, is a subsidiary of Norwegian conglomerate Orkla. It clocked a revenue of Rs.700 crore for January-December 2016 and is aiming to touch Rs.800 crore this year and Rs.2,000 crore by 2020.
Talking to The Hindu , MTR Foods Chief Executive Officer, Sanjay Sharma said: “We have a 72 per cent market share in the South. Though we have a pan India presence, South will continue to be the key focus area for us. In the coming years, South will contribute about 70 per cent of total sales.”
Mentioning that they are creating new value added products in all the categories, Mr. Sharma said that they are going to roll out veggie idli and veggie vermicelli in three variants — beetroot, carrot and spinach.
“Cereals have always been considered as healthy breakfast options when compared to our breakfast. We want to change this notion with our new variants. In Tamil Nadu, wet batters have been a hurdle to our growth. So, we have come out with this innovative mixes, which cannot be replicated at home. These mixes have 40 per cent vegetable infusion, which is incomparable to any other product or breakfast mixes in the country, thus making MTR idlies and vermicelli, the best option.
