The domestic mobile services market will account for only 2 per cent of the worldwide mobile services revenue even though it is expected to grow by 8 per cent to Rs.1.20 lakh crore in 2013, as operators are struggling to increase profits, according to Gartner.
Revenues from mobile services stood at Rs.1.1 lakh crore in 2012, the research firm says in a statement.
Mobile connections are likely to grow to 770 million in 2013, up 11 per cent from 712 million in 2012, it adds.
“The mobile market in India will continue to face challenges if the average revenue per unit does not grow significantly. If the prevailing conditions do not change in the Indian telecom market, India will account for 12 per cent worldwide mobile connections, but just 2 per cent of worldwide mobile services revenue (in constant dollar) in 2013,” according to Shalini Verma, principal research analyst at Gartner.
“As mobile voice services continue to get commoditised in the country with the increased use of voice over IP , mobile broadband is the area of opportunity for operators,” Mr. Verma said.