M&M enters compact car segment

Launches the Verito Vibe which comes in three variants

June 05, 2013 10:49 pm | Updated June 07, 2016 04:12 am IST - MUMBAI

Pawan Goenka, President (Automotive and Farm Equipment Sectors), Mahindra and Mahindra, at the launch of the new Compact car Verito 'Vibe' in Mumbai on Wednesday. Photo: Paul Noronha

Pawan Goenka, President (Automotive and Farm Equipment Sectors), Mahindra and Mahindra, at the launch of the new Compact car Verito 'Vibe' in Mumbai on Wednesday. Photo: Paul Noronha

Mahindra & Mahindra, on Wednesday, announced its entry into the sub-4 metre high volume, compact car segment with the launch of Verito Vibe.

According to M&M, Verito Vibe is designed in-house, and is powered by Renault’s 1.5 litre dCi diesel engine. It delivers a mileage of 20.8 km a litre (ARAI certified).

A wide-bodied compact car, Verito Vibe offers comfortable seating for three adults in the rear seat, and has been designed with a three-box style with a boot separate from the passenger segment, similar to sedans, says a release.

Verito Vibe is derived from the existing Verito sedan which sells around 700 units a month.

While Verito Vibe will be available only with a diesel engine, it comes in three variants — D2, D4 and D6. It will be offered in seven colours, and is priced between Rs.5.63 lakh (ex-showroom Mumbai) for the base D2 model, and Rs.6.49 lakh (ex-showroom Mumbai) for the fully loaded top-end D6.

“The launch of our much awaited compact car, the Verito Vibe, is another proud moment in our automotive journey,” Pawan Goenka, President-Automotive and Farm Equipment sector, M&M, said in a statement.

“For the Mahindra Group, the launch of the Vibe is a milestone by itself as the team deployed alternative thinking to deliver a high level of technology and performance at a competitive price”.

The car comes with safety features such as ABS with EBD, air bag, engine immobiliser and side impact beams.

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