Aiming to offer a comprehensive and seamless experience to users to access content via its website and apps across screens (PCs as well as mobiles) and operating platforms, software giant Microsoft on Monday unveiled the new look of its >MSN website in India.
“Microsoft has re-written MSN from the ground up for a mobile, cloud first world. The new experience is available on the web and will soon be available across all major device platforms, including Windows, iOS and Android (operating systems),” Microsoft Advertising General Manager (Asia Pacific) Adam Anger told reporters here.
The preview in India has been made live for users starting Monday and Microsoft is inviting people to try out the new web experience, he said, adding they can also leave feedback on the site.
“The new MSN focusses on digital daily habits in people's lives, helping them complete tasks on the web and across devices to keep users in the know wherever they are. They can access Outlook, OneDrive and many other services from one screen,” he said.
MSN has partnered content providers like The New York Times, The Guardian, Telegraph (UK), Le Figaro and Le Monde among others.
“With an audience of nearly 425 million people coming to over 57 markets around the world available across the three major device platforms, the new MSN presents an enormous opportunity for publishers,” he added.
In India, the partners include names like Hindustan Times, NDTV, India Today, Indian Express and Network 18. As per estimates, MSN website in India gets about 13 million unique visitors a month on an average.
“For India, we have introduced two special segments -- health and fitness and food and drink...MSN's expert editors are able to draw from the over 1,000 sources to hand-curate content for individual markets and cultures," Microsoft India Head (MSN India) Sanjay Trehan said.
