Aiming to offer a comprehensive and seamless experience to users to access content via its website and apps across screens (PCs as well as mobiles) and operating platforms, software giant Microsoft on Monday unveiled the new look of its MSN website in India.
“Microsoft has re-written MSN from the ground up for a mobile, cloud first world. The new experience is available on the web and will soon be available across all major device platforms, including Windows, iOS and Android (operating systems),” Microsoft Advertising General Manager (Asia Pacific) Adam Anger told reporters here.
The preview in India had been made live for users starting Monday and Microsoft was inviting people to try out the new web experience, he said, adding they could also leave feedback on the site.
“The new MSN focuses on digital daily habits in people’s lives, helping them complete tasks on the web and across devices to keep users in the know wherever they are. They can access Outlook, OneDrive and many other services from one screen,” he said. MSN has partnered content providers such as The New York Times, The Guardian, Telegraph (U.K.), Le Figaro and Le Monde among others.
In India, the partners include Hindustan Times, NDTV, India Today, Indian Express and Network 18.
“For India, we have introduced two special segments — health and fitness and food and drink,” Microsoft India Head (MSN India) Sanjay Trehan said.
