Smartphone and tablet maker Micromax continued its quest for international recognition on Monday at the International Consumer Electronics Show, where it showed off to the world a dual-boot Windows and Android tablet.
The company, which recently signed up Hollywood actor Hugh Jackman as its brand ambassador, has not been shy about its plan to expand globally to Russia and other European markets.
At Pepcom’s Digital Experience, Micromax revealed the LapTab — a dual-boot tablet that is powered by Intel.
“We have been witnessing a growing trend of increasing consumer demand for two operating systems in one device. The LapTab builds on this promise,” Micromax co-founder Rahul Sharma said.
The device, which will be launched commercially in India in February through retail and e-commerce stores, supports both Android 4.2 Jelly Bean and Windows 8, and comes with 2GB RAM and a 7400 mAh battery.
The tablet, which will come with a storage of 32 GB, also supports Bluetooth v4.0 and Wi-Fi.
A more significant move is, however, the company’s association with Intel — a sign that Micromax is moving beyond partnering with Chinese OEMs.
“The innovation we are seeing from companies like Micromax is exciting, and I’d like to congratulate Micromax on its introduction of the LapTab,” said Steven J. Dallman, Vice-President, Sales and Marketing, Intel, while talking at the launch.
The product also marks a shift from the company’s strategy of playing primarily at the low-end tablet market. Though the LapTab’s price is yet to be announced, it will come with ‘transleeve’, which can be combined as a cover and stand for the wireless keyboard.
