Apart from introducing new products, German luxury carmaker Mercedes-Benz plans to pump in Rs 150 crore for adding a new assembly line for its upcoming CLA compact sedan at the Chakan facility.
“Mercedes-Benz will introduce 15 products in 2015, including products with no predecessors in India. These new products are Mercedes-Benz India’s biggest product initiative till date,” the company said in a statement.
The aim is to not only retain the loyal patrons attached with the brand, but also winning new young customer groups aspiring for a Mercedes-Benz, it added.
“The products will be feature rich variants, keeping in line with the company’s strategy of bringing the right products at the right price,” it said.
