Mercedes-Benz India posts 25 per cent sales growth in H1

July 28, 2014 02:02 pm | Updated July 29, 2014 03:05 am IST - MUMBAI

Eberhard Kern, MD & CEO , Mercedes Benz India

Eberhard Kern, MD & CEO , Mercedes Benz India

Leading luxury car maker, Mercedes-Benz India said it sold 4,717 units in the six month January-June 2014 period which is a 25 per cent growth over the year-ago period.

A statement from the company, which grew 47 per cent in FY2013-14, said the significant contributor to this growth was the flagship S-class sedan, the ML-class sports utility vehicle (SUV) and the new generation cars (NGC) portfolio comprising the A-class and B-class cars.

The company is the final stages of expanding its production facility in Chakan, Pune to 20,000 units per annum. It had launched seven products in the first half of 2014 and said more products were lined up for launch in the remaining two quarter of the current calendar including the GLA-Class.

Mercedes-Benz has 64 outlets in 36 cities and plans to set up eight more outlets in the remaining two quarters of the calendar.

“Our `Year of Excellence’ growth strategy is paying off as we have been able to maintain our key focus of growth and sustainability in the Indian market amidst challenging market conditions,” Eberhard Kern, MD & CEO, Mercedes-Benz India said in a statement.

“The first six months of sales growth reaffirms Mercedes-Benz India’s strong brand premium and competitive edge in terms of offering continuous product innovations, boasting of a benchmark product facility, extending an enriching after-sales experience and strengthening its qualitative network presence,” the statement added.

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