Luxury carmaker Mercedes-Benz India has embarked on a ‘Brand Tour’ of tier-II and tier-III cities to tap customers from these markets, the company said.
The initiative is focussed on reaching out to regions with potential customers who wish to own a luxury car, but have not had the chance to experience the brand due to the absence of a showroom in their city.
Through the ‘Brand Tour’, the company would offer test-drives, offroading and showcasing the entire product portfolio, along with financial services.
The company has already organised such tours in Aurangabad, Udaipur and Allahabad and plans to travel to 11 more cities including Haldwani, Ranchi, Shimla, Tirunelveli, Vishakhapatnam, Gandhinagar, Vapi, Kannur and Shivamogga.
‘Economic boost’
“India’s growth has given a major economic boost to its tier-II and III markets and with this growing economy, we now have an expanded customer base and favourable wealth distribution in the country,” Roland Folger, Managing Director and Chief Executive Officer, Mercedes-Benz India said.
“The Brand Tour helps us in creating a stronghold in the largely untapped tier-II and III emerging markets,” Mr. Folger added.
