Aiming to tap the fast growing SUV segment in India, German luxury car major Mercedes-Benz on Tuesday launched GLA Class model priced between Rs.32.75 lakh and Rs.36.9 lakh (ex-showroom Delhi).
“The GLS-Class is an important element of our product strategy globally as well as in India, and it will join our existing volume drivers. This is the eighth launch for this year in India and probably the most important one in terms of volumes as the SUV segment is fast growing in India,” Mercedes-Benz India Managing Director and CEO Eberhard Kern told reporters here.
The GLA Class is available in both petrol and diesel options. The petrol option has a 2-litre engine and is priced at Rs.36 lakh, while the diesel version has a 2.2 litre engine, priced at Rs.32.75 lakh and Rs.36.9 lakh (ex-showroom Delhi).
It will compete with the likes of BMW X1, Audi Q3, Land Rover Evoque and Volvo V40.
The new GLA was launched in Europe in April this year. In India, Mercedes has received confirmed bookings of 600 units in 18 days before today’s [Tuesday’s] launch.
“Witnessing the unprecedented response to the GLA-Class even before its India market debut, we are very confident that the SUV will redefine the segment and make an important contribution to the product offensive of Mercedes-Benz in India,” he added.
