The Indian Media and Entertainment (M&E) sector has enormous potential as a harbinger of social change, according to Uday Shankar, Chairman of the Media & Entertainment Committee, FICCI Frames.

Mr. Shankar, who is CEO, Star India, was speaking at the launch of the 14 edition of FICCI Frames 2013, the business conclave of media and entertainment at a press conference here on Monday.

He, along with Karan Johar, film maker and Co-Chairman of the Committee, unveiled this year’s theme, ``A tryst with destiny: engaging a billion consumers.’’

“The policy establishment sees M&E industry either as a propaganda tool or as glamorous. It fails to see the industry as a driver of social change,” Mr. Shankar said.

According to the FICCI Media & Entertainment Committee a policy revamp is required to pave the way for a billion consumers to engage with the industry.

“What would drive this progress is collective innovation on part of the industry verticals, and support from the government in establishing empowering policy initiatives to transform this sector,” he said.

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