LG unveils new AC range

January 27, 2014 10:19 pm | Updated May 13, 2016 12:43 pm IST - CHENNAI:

L G Electronics India Ltd. is gearing up boost its market share by about four per cent at least in the room air-conditioner (AC) market during this year as the Korean electronics major has unveiled a new range of air-conditioners that incorporate a new feature Mosquito Away, which promises to combat mosquitoes using ultrasonic waves, among others.

The company, which has sold over 7 million ACs in India till date, claims to have garnered a market share of about 24 per cent in the Indian residential AC market. It has now come out a new range of ACs that promise higher energy savings.

The 2014 range, which will sport new features like Himalaya cooling, monsoon comfort or mosquitos away, will be priced about five per cent higher. Thus, the price range for these models (split) will vary from Rs. 25,000 to Rs. 55,000. With new technologies and features, the company promises energy savings up to 53 per cent (up from 42 per cent) in its 5-star rated ACs. The company is also targeting to increase the revenue to Rs. 2,500 crore crore this year from Rs. 2,000 crore last year.

Saurabh Baishakhia, business head, air-conditioners, LGEIL. bets big on the ‘mosquitos away’ technology and expects its to be a big driver of its AC sales. The company has introduced this technology in some African markets, and has tweaked it now for India.

0 / 0
Sign in to unlock member-only benefits!
  • Access 10 free stories every month
  • Save stories to read later
  • Access to comment on every story
  • Sign-up/manage your newsletter subscriptions with a single click
  • Get notified by email for early access to discounts & offers on our products
Sign in

Comments

Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.

We have migrated to a new commenting platform. If you are already a registered user of The Hindu and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.