Instant messaging application LINE on Friday said it is on track to touch a user base of 50 million by the year end, having already garnered a base of 30 million registered users.
The Japanese company, which has over 560 million users globally, had launched its services in India in May last year.
“In a short span of time since entering Indian market, we have surpassed milestone of 30 million users. We make sure that we keep introducing new features and services, be it through stickers or games, to take our users beyond the usual messaging experience,” India Head for LINE Daman Soni told The Hindu .
The company has also introduced localised stickers for Diwali.
Soni said LINE is looking at partnering game developers in India to co-invest in development and marketing of games on its platform.
“Globally, our gaming property is very popular and we are looking at building that up in India as well. We are working with companies in India to find opportunities to co-invest in localised content,” he added.
More than 40 games are available through LINE's gaming platform. With operations in 230 countries and regions (as of May 2014), LINE has 72 LINE family apps like LINE camera, LINE SnapMovie, LINE PLAY and LINE GAME for communication, digital content, game, tools and media.
Soni said the company is also engaging with content creators to design stickers with local messages. Besides, LINE India is also looking at monetising options through tie-ups with corporates, offering them their platform to connect with consumers. Its partners presently includes online sellers like Groupon and Jabong.