InFocus, which has a brand licensing deal with contract handset maker Foxconn, on Wednesday said it will invest $10 million in the Indian market as it aims to be among the top five handset players in three years.
It has set a target to sell six million phones in its first year of operations, eyeing 60% of its sales volumes from feature phones. This is InFocus’ second attempt to grab a pie of the Indian market and it plans to introduce about 16 feature phones and smartphones this year.
On Wednesday, the company unveiled a new smartphone called Turbo 5, which will be available in two versions — 2GB RAM/16GB internal memory for ₹6,999 and 3GB RAM/32GB storage for ₹7,999. The device will go on sale on Amazon from July 4.
InFocus is working with partners like Dixon (for smartphones) and MCM (for feature phones ) to make devices in India. However, by the end of August, phones will be made at Foxconn's facilities in India. The company will hire about 150 people to take its total headcount to 200 by the year-end.
