The Centre has unveiled a revamped version of its ‘Incredible India’ website with an aim to pitch the country as a ‘must-visit’ destination.
The website, which has been developed by Tech Mahindra, is mobile-ready and will provide more interactive and personalised experience for the travellers.
Engaging with visitors
“With the help of Adobe solution suite, the Ministry of Tourism will now be able to engage effectively with visitors across web and social channels and measure engagement to deliver real time personalised experiences for each visitor,” an official statement said.
Tourism Secretary Rashmi Verma said that new website had already started getting visitors from U.S., Russia and China.
