Hyundai Motor India Ltd. (HMIL) on Monday launched two special customer initiatives, including a road side assistance programme. The second biggest automaker plans to launch variants of existing cars this year, while its small car project is right on track.

Addressing a press conference here, HMIL Director (Marketing & Sales) Arvind Saxena, said, “The aim of providing emergency road side assistance services round-the-clock is to ensure a pleasurable and uninterrupted journey virtually anywhere in India.” The programme was designed to enhance the customer ownership experience and ensure that customers get immediate and hassle-free service in the event of any car breakdown, he added.

The scheme will be available as a complimentary service with new vehicles for two years starting February 1, while existing customers will be offered this option at the best rates. Hyundai also launched i20 fan club for proactively reaching out and connecting with all the existing and potential customers of luxury hatchback through the web platform.

About the company’s future plans, Mr. Saxena said this year, Hyundai would introduce exciting variants of its existing cars to address the needs of various segments of customers. Referring to the small car project, he said the project was at the development stage and would take two to three years before the car hits the market.

Mr. Saxena also said that they were eyeing 11 per cent growth in 2010, while exports might remain flat. There was tremendous pressure regarding prices due to higher input costs and a decision of price hike would be taken soon. “We are trying to absorb as much cost as possible, but if it goes beyond limit, we will be forced to pass on the burden to our customers,” he added.

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