Who needs Shahrukh Khan or Sachin Tendulkar? New Delhi-based smartphone player Micromax has gone offshore to rope in its brand ambassador.

Hollywood actor Hugh Jackman, who is well-known for playing the role of Wolverine in the X-Men movie series as well as winning an Academy award nomination for the musical Les Miserables, will be associated with the Indian consumer electronics company, a Micromax statement said on Friday.

Mr. Jackman will be seen endorsing the soon-to-be-launched Micromax smartphone called Canvas Turbo, which is part of the Canvas series of smartphones for Micromax.

Micromax manufactures hand-held devices such as mobile phones, tablets and LED computers.

While the financial details of the association were not disclosed, Chief Marketing Officer Shubhodip Pal said he was excited at the proposed association with Jackman. “As we look to expand our footprint across the globe in various international markets, the association with Hugh Jackman is an ideal partnership for us to connect with audiences as he is the leading name in the entertainment industry in the world,” Mr. Pal said.

CEO quits

Meanwhile, the company also said that its Chief Executive Officer Deepak Mehrotra has quit the firm.

“Deepak Mehrotra has stepped down from the position of CEO Micromax, on account of personal reasons,” the company said. The company is in the process of identifying his successor and in the interim, Micromax co-founder Rahul Sharma would work closely with the team,

Mr. Mehrotra had joined Micromax in December 2011 and was responsible for overall business performance of the company.

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