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Updated: June 18, 2013 22:20 IST

Huawei launches ‘Ascend Mate’

Staff Reporter
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Author Chetan Bhagat (right) with CEO, Huawei, Cai Linquin, at the launch of Ascend Mate smartphone in New Delhi on Tuesday. Photo: S. Subramanium
The Hindu Author Chetan Bhagat (right) with CEO, Huawei, Cai Linquin, at the launch of Ascend Mate smartphone in New Delhi on Tuesday. Photo: S. Subramanium

Chinese communications giant Huawei, on Tuesday, launched its 6.1-inch Ascend Mate smartphone in India with a price tag of Rs.24,900.

The company said it planned to invest about Rs.175 crore to build the brand in the country as well as expand its retail presence.

“We will invest about 8-10 per cent of our mobile devices revenue in India. In 2012, our India revenue was $300 million. The spend would be mainly in strengthening our retail presence and brand building exercise,” Huawei President (India Device Business Development) Victor Shan said.

Huawei is targeting to sell about 10 lakh smartphones in the country by the end of this year.

The Ascend Mate, launched globally, runs on Android 4.1 JellyBean operating system. It has 1.5 gigahertz quad core HiSilicon processor and 16 core graphic processing chipset.

It features a display with 1280x720p resolution that can be used while wearing gloves. The phone has an 8 megapixel rear camera and 1 megapixel front camera. It comes with a 4050 mAh battery and boasts of up to two days of ordinary usage on a single charge.

The company has started selling its mobile devices in partnership with retail stores such as Croma, Ezone and online websites such as Flipkart, Snapdeal and Shopclues.

At Rs.24,900, Ascend Mate is likely to give tough competition to devices from handset makers such as Samsung, Panasonic and Lenovo.

Considering $1=Rs.58, and considering Rs24000/- as avg retail price,
Huawei makes close to Rs. 32CR if they sell 1mn units...and this is
after deducting the Rs. 30cr in Branding... Super classic.. Al d best

from:  Vaibhav Kulkarni
Posted on: Jun 20, 2013 at 10:49 IST

Nothing against the article however I was just curious to know wether these type of
news qualify for 'Breaking News' category? The above mentioned android version 4.1
was released almost a year ago (27 June 2012).

from:  Faizan
Posted on: Jun 18, 2013 at 23:35 IST

this is very pleasent facility for those who wants to update with
current affeares
and also for compatative exam
thanks a lot!!!!!!11

from:  sonu sagar
Posted on: Jun 18, 2013 at 21:59 IST

In recent days many Chinese companies are emerging in international market,although other companies are also selling products made in China. They people are also developing their own operating system. It's assumption that that will be most secure operating system even more than linux based backtrack. If we consider our country (India),then we'll find that we're still lagging behind. We should think about independent technology that will improve economy and dependence on other countries.

from:  Sp Chaudhary
Posted on: Jun 18, 2013 at 21:51 IST
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