The Hershey Company on Thursday said it will launch its popular sweet brand ‘Jolly Rancher’ sweet brand in India.

India is the first international market for the Jolly Rancher brand outside of North America in the brand’s 65-year history, the company said, adding the Indian confectionery market is one of the fastest-growing markets in the world with a strong double-digit annual compound growth rate of about 18 percent.

The New York Exchange-listed company is present in India through wholly-owned subsidiary Hershey India Private Ltd.

Atul Razdan, General Manager, Marketing, Sweets and Refreshments, for Hershey India said, “We’ve tailored our new Jolly Rancher products for India to appeal, specifically, to local palates with bold, fruity flavours that are unlike any other candy available in the market.”

The company is manufacturing the products in its Chittoor plant in India.

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